Gasar siyayya ta Double Eleven, wani abin sha'awa na siyayya ta yanar gizo na kasar Sin, ta samu karuwar tallace-tallace a lokacin bude gasar a ranar Litinin, wanda kwararru a fannin suka ce ya nuna juriyar amfani da kayayyaki na kasar na dogon lokaci a yayin barkewar cutar COVID-19.

A cikin awa ɗaya ta farko ta ranar Litinin, yawan samfuran da aka yi amfani da su sama da 2,600 ya zarce na duk ranar da ta gabata. Kamfanonin cikin gida, ciki har da kamfanin kayan wasanni Erke da kamfanin kera motoci SAIC-GM-Wuling, sun ga buƙatar da ake buƙata sosai a wannan lokacin, in ji Tmall, wani dandamalin siyayya ta yanar gizo na Alibaba Group.

Gasar siyayya ta Double Eleven, wacce aka fi sani da bikin siyayya ta Ranar Marasa Aure, wani sabon salo ne da dandalin kasuwanci ta yanar gizo na Alibaba ya fara a ranar 11 ga Nuwamba, 2009, wanda ya zama babban taron siyayya ta yanar gizo a kasar. Yawanci yana ɗaukar daga 1 ga Nuwamba zuwa 11 don jawo hankalin masu farautar ciniki.

Kamfanin kasuwanci ta intanet JD ya ce ya sayar da kayayyaki sama da miliyan 190 a cikin sa'o'i huɗu na farkon bikin, wanda ya fara a wannan shekarar da ƙarfe 8 na dare ranar Lahadi.

Juyin da aka yi kan kayayyakin Apple a kan JD a cikin sa'o'i huɗu na farko na bikin ya karu da kashi 200 cikin ɗari a shekara, yayin da tallace-tallacen kayayyakin lantarki daga Xiaomi, Oppo da Vivo a cikin sa'a ta farko duk sun wuce na wannan lokacin a bara, a cewar JD.

Abin lura shi ne, sayayya da masu sayayya daga ƙasashen waje suka yi a Joybuy, shafin yanar gizo na JD na duniya, a cikin wannan lokacin ya ƙaru da kashi 198 cikin ɗari a shekara bayan shekara, wanda ya zarce sayayyarsu a duk ranar 1 ga Nuwamba a bara.

"Yawan siyayya a wannan shekarar ya nuna ci gaba da samun sauƙi a tsakanin masu buƙata a tsakanin annobar. Irin wannan saurin karuwar siyayya ta yanar gizo shi ma ya nuna ƙarfin ƙasar a cikin sabbin amfani a cikin dogon lokaci," in ji Fu Yifu, babban mai bincike a Cibiyar Kuɗi ta Suning.

Kamfanin tuntuba na Bain & Co ya yi hasashen a cikin wani rahoto cewa idan aka kwatanta da shekarar da ta gabata, ana sa ran adadin masu amfani da kayayyaki daga ƙananan biranen da suka shiga gasar cin kasuwa a wannan shekarar zai zarce na biranen farko da na biyu.

Haka kuma, har zuwa kashi 52 cikin 100 na masu amfani da aka yi bincike a kansu suna shirin ƙara yawan kuɗin da suke kashewa a lokacin bikin siyayya na wannan shekarar. Rahoton ya ce matsakaicin kashe kuɗin da masu amfani da su ke yi a lokacin bikin shine yuan 2,104 ($329) a bara.

Morgan Stanley ya lura a cikin wani rahoto cewa ana sa ran amfani da China a cikin sirri zai ninka zuwa kusan dala tiriliyan 13 nan da shekarar 2030, wanda zai zarce Amurka.

"Saboda irin wannan gagarumin bikin siyayya, ƙungiyar kayayyaki masu araha, masu tsari mai kyau, kuma waɗanda ke iya biyan buƙatun matasa masu sayayya suma sun bayyana, wanda zai kai ɓangaren masu sayayya zuwa wani mataki mafi girma na ci gaba," in ji Liu Tao, babban mai bincike daga Cibiyar Binciken Ci Gaban Majalisar Jiha.

He Wei a Shanghai da Fan Feifei a Beijing sun ba da gudummawa ga wannan labarin.